Your beauty brand sounds like everyone else.
We can change that.
Want to know how? Give us a call. We’ll dig into your brand, identify what makes you different, and give you a clear path to communicate that in all of your messaging – so you can stop blending in and start leading.
If you think your brand isn’t reaching its full potential, click the button below or email hello@smartbeautycreative.com and let’s see if a Smart Beauty strategy session is the next step for you.
“I worked for many years with Viola when I was CEO of Cult Beauty. She not only brings great ideas, deep beauty knowledge and engaging copy to the table, but also an inherent commercial understanding that you rarely find in journalists.
“Viola’s nature as a ‘copy chameleon’, and editorial background placed her in a position to be deeply valuable to brands looking to win at the content game online, and off. ”
Alexia Inge – Co-Founder, Cult Beauty
MEET THE FOUNDER
Viola Levy
Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant.
As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. She has also written global trend reports for major forecasting agency WGSN, focusing on how consumer needs and habits have changed since the global pandemic.
“Working with Viola, an expert in all things beauty, was a valuable experience. Viola asked thought-provoking and expansive questions that really helped me clarify the essence of my brand and I came away from our session with inspiration and incredible insights on what to do next.
“I"d recommend her to any small business owner looking to get a solid grip on their messaging!”
Roshanne Dorsett, Founder of The Glowcery
Explore Smart Beauty
The future of beauty is bold, unapologetic and feminist. We help to build and champion a new generation of beauty brands as well as established lines looking to refresh and update their message. “Smart Beauty Brands” have a powerful story and distinct tone of voice, so they can stand out and soar to the next level.
“Viola is a genius with words and a dream to work with. She magically crafted our core verbal strategy effortlessly and beautifully after our first session!” –
Brooke Tantillo – Beauty Entrepreneur, Miami, FL, USA
